Main: Gender Representation
Throughout the music industry women are represented in many different ways, in Pop women are shown to be powerful people, in Metal women tend to be represented just like men and in classical/opera women are represented almost as goddesses. Most of these genres of music represent women as strong, independent characters however women wh have appeared in EDM videos are represented very differently, in EDM women are mainly shown to be objects to appeal to the male eye to attract more views and attention, more so than actual people. This is done through the display of attitude and what they wear. In music videos such as the ones below it is clear to see that the way the female dances dress is aimed completely towards men, also the facial expressions that the ladies in the videos make contribute towards the attraction of the target male audience this goes hand in hand with their posture or the way they are dancing. The women in EDM videos are presented in all of the way above to replicate the attraction of a 'Private Dancer'.
Benny Benassi - Satisfaction
Ida Corr vs Fredde Le Grand - Let Me think About It
Fredde Le Grand - Put Your Hands Up For Detroit
However although women in the music videos may be represented like this in music videos, the lesser know female artists that are gradually making a name for themselves in EDM and are artists/DJs and not dancers or collab-vocalists are represented in a completely different way. Instead of the stereotypical look that appeals to the male eye which we see in many EDM music videos with the women wearing very little, these artists go completely against that. They wear normal (or what is classed as normal in the modern age) everyday clothes which males still find to be attractive clothing that is associated with the genre without them wearing next to nothing when preforming because of this these artists/DJs are seen to be strong, independent characters who are known for their music and still have their appeal to the male audience eye because of their stature in a male dominated genre.
NERVO - EDM artist and DJ
Maya Jane Coles - EDM artist
Mija - EDM DJ
In EDM the stereotypical sexual appeal in the way that the women dress has been and is gradually fading. As seen above, in the 90's and 00's this stereotype was at its strongest and over the course of the past 10 plus years the focus on the music that the women in EDM make is becoming a bigger focus, taking NERVO as an example.
Benny Benassi - Satisfaction
Ida Corr vs Fredde Le Grand - Let Me think About It
Fredde Le Grand - Put Your Hands Up For Detroit
However although women in the music videos may be represented like this in music videos, the lesser know female artists that are gradually making a name for themselves in EDM and are artists/DJs and not dancers or collab-vocalists are represented in a completely different way. Instead of the stereotypical look that appeals to the male eye which we see in many EDM music videos with the women wearing very little, these artists go completely against that. They wear normal (or what is classed as normal in the modern age) everyday clothes which males still find to be attractive clothing that is associated with the genre without them wearing next to nothing when preforming because of this these artists/DJs are seen to be strong, independent characters who are known for their music and still have their appeal to the male audience eye because of their stature in a male dominated genre.
NERVO - EDM artist and DJ
Maya Jane Coles - EDM artist
Mija - EDM DJ
In EDM the stereotypical sexual appeal in the way that the women dress has been and is gradually fading. As seen above, in the 90's and 00's this stereotype was at its strongest and over the course of the past 10 plus years the focus on the music that the women in EDM make is becoming a bigger focus, taking NERVO as an example.
No comments:
Post a Comment